Icebreaker - DMM

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
Founded in 1981 and becoming DMM in 1986; from the very outset the company has endeavoured to make the best possible climbing hardware equipment at the best price. Developing products in two main areas; Recreational Climbing and Mountaineering, they supply top-end gear for casual climbers and dedicated enthusiasts, while also being one of the leading specialists for the more Industrial markets around Europe.