Icebreaker - Keen

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
Founded in 2003 by Martin Keen and Rory Fuerst, two men who endeavoured to develop a sandal that could also protect the toes. They quickly found a market in sailing and other outdoor activities. Keen now offers shoes for many outdoor activities as well as casual shoes. There have been many changes along the way, including the addition of a variety of footwear styles, and they have grown their casual business quickly