Icebreaker - Light My Fire

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
Founded in 1995 by Michael Odqvist, after he learned about MayaSticks, a Guatemalan firestarter. Based in Sweden, Light My Fire has grown since their original firestarter, and now specializes in outdoor accessories that are as practical in the city as they are in the wild.

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