Icebreaker - M.S.R.

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
In 1969, Seattle engineer and lifelong mountaineer Larry Penberthy formed Mountain Safety Research as a one-man crusade dedicated to improving the safety of climbing equipment. The fuel behind Larry's passionate fire was a simple belief that still drives their team today: "The idea that better, safer, more reliable equipment is the key to unlocking greater adventures." From that notion evolved a pioneering outdoor company whose innovations have revolutionized the way people experience the outdoors worldwide. Today, they're a close-knit team still obsessed with designing the most reliable, high-performance gear possible, using their knowledge of engineering and science to find better solutions to the challenges of the mountains.

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