Icebreaker - Shewee

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
Invented in 1999 by Samantha Fountain while at university, the Shewee was made as a way to improve trips to toilets for women. The germs, doors that don’t lock, lack of loo roll; all things that women hate about (the usually disgusting) women’s public toilets can be solved with the use of a Shewee. The first Shewee was made publicly available in 2003, and since has become fully established in the outdoor market.

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