Icebreaker - Sidas

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
In 1975, Sidas was established by three ski instructors looking for ways to make skiers’ feet more comfortable. The brand founders decided to make insoles moulded to each individual foot shape to reduce discomfort inside ski boots.The venture was a success, and so began the company’s long history! Sidas then began to grow rapidly, providing comfort solutions not only for skiing but also other sports such as running, outdoor sports and cycling, and for everyday footwear too. Sidas provides solutions for every type of foot and every sport, every day.

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