Icebreaker - Smartwool

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
The Smartwool story started with the belief that feet should be comfortable no matter the adventure. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. For over 20 years, Smartwool have been pushing the boundaries of Merino to create smarter, more capable products from head to toe.