Icebreaker - Snugpak

Icebreaker started in New Zealand in 1994 and has grown steadily throughout the world ever since. This luxurious and much sought after clothing brand was conceived and designed with a philosophy of sustainability; using natural fibres, and maintaining strict environmental and social ethics. Paying close attention to animal welfare, they provide natural, technical, outdoor products as an alternative to synthetic clothing.
Snugpak was started by Brett Harris in the 1970s. While doing high-risk repair work on oil rigs, Brett saw his American co-workers wearing body warmers, and knew there would be a great market for them in the UK. He set to work on the designs, making patterns on his kitchen table and learning to sew. Before long, Brett was bringing his ideas of low weight and low pack size sleeping bags to a market that would be forever changed by this kind of innovation.

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