The North Face - CamelBak

Since 1966, The North Face has worked towards building the best gear for the outdoors, and supporting the preservation of wild places. They have helped inspire a global movement of outdoor exploration. This American outdoor product company specializes in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags. They sponsor many professional athletes from around the world.
It's 1989. Bicycle enthusiast Michael Eidson, is competing in the "Hotter'N Hell 100. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, and throws the thin hose over his shoulder. Hands-free hydration is born.

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